Ultra-cheap cell phones arrive in the country: they start at 2,000 pesos

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In the long run, cheap cell phones end up being expensive. Is that to reduce costs, they manufacture them with little storage space. And with the passage of time that space ends up being insufficient for the number of apps that are downloaded, and above all, for their consecutive updates. Thus, it is common to hear that users complain because the mobile “is about to explode”. They erase the cache memory every day, remove applications, look for ways to transfer photos and videos to the SD card. All to achieve a little more space for the smartphone to work well. But still, nothing reaches. And the year of use must be changed.

Companies often measure customer loyalty with the Net Promoter Score (NPS), which indicates the degree of satisfaction that consumers had with a product over time. And in the category of cell phones, the worst indices by far are those in the low range. “Especially because of the little storage space they have left after a few months of use. The soft evolves fast and the hard in the same term begins to fall short, very fast, “explained an industry source Clarín.

Trying to give an answer to those consumers, Google developed Android Go, a light version of the operating system used by the vast majority of cell phones in the world. In short, it is a mobile solution with low-end components, an operating system that manages to make devices with “little hard” work well, so that they can perform much more, especially over time.

It is not just an operating system, it is an ecosystem. Because all this includes lighter special apps like YouTube Go, Facebook Lite, Gmail Go, Maps to Go. Our idea with Go is to reach the next billion users. New consumers in the world who do not yet have a cell phone. This is how we bring the best experiences from the original Android to the low-end, “says Matías Fuentes, Product Communication Manager at Google.

Mobile phones with Android Go can use special apps like YouTube Go, Facebook Lite, Gmail Go, Maps to Go, lighter than their older sisters. Photo: Juano Tesone
Mobile phones with Android Go can use special apps like YouTube Go, Facebook Lite, Gmail Go, Maps to Go, lighter than their older sisters. Photo: Juano Tesone

The latest version of Android Go that came out is 8, and 9 is expected for the running of this year. The 8 works well on cell phones with 1GB of RAM or less, according to Google, and the special apps for this operating system are up to 50% lighter. For example, on YouTube Go you can download the videos and watch them off line, which allows a good saving in connectivity. Another, Google Maps Go, occupies 100 times less space than its older brother. Of course, you have to resign satellite views and almost everything related to high-resolution images, but the most important thing is, like routes and public transport. A Go version of Files is also available, the storage manager that helps free up space.

The Quantum Mini, from the Positivo group, is one of the cell phones with these characteristics that is for sale in the country. Offers a 4-inch screen; front and rear cameras (both 5 megapixels and with flash), Android Oreo system (8) Go Edition, Quad-Core processor (1.3 GHz), 3G connectivity and the option to use up to two SIM chips. It also has 512 MB of RAM and 8 GB of storage. The price: $ 1,999. “We were the first to bring Android Go to the country,” says Ariel Elizalde, Country Manager of Quantum in Argentina. “And he’s doing very well,” he adds. “With Go the apps take up half the space. We already sold about 5 thousand units, and by the end of the year we are going to sell another Go, with a slightly larger screen. “

Another that climbed the gondolas of the country is the Nokia 1, with 4.5-inch screen, Quad Core processor, 5 MP rear camera and 2 MP front, 1 GB of RAM and 8 GB of storage, 4G connectivity and Dual SIM card. Run with Android Go 8. It’s worth $ 4,399. “This version of Go consumes 3 GB, while the classic version consumes 5 or 6 GB, so with Go you have much more space left. In addition Nokia use pure Android (without added from the manufacturer of the hard), which makes it work perfectly, “sums up Juan Olano, Portfolio Manager of HMD, the company that brought the country back to Nokia.

These two cell phones use MediaTek processors, somewhat cheaper and with little less travel in the industry than Qualcomm.